June 27, 2020
For a short period I worked for a company whose business revolved around writing articles on WordPress. It would rank extremely well on Google for these articles, and then sell ad space on those articles to the companies it displaced.
This worked mainly because the company hired writers of authority - people who knew the topic well, and had written about the topic extensively before working there.
Anyway, here’s what I learned.
One idea per sentence
Spend lots of time on headline
Spend lots of time on your first paragraph
Start your articles with the positives, and what’s important, rather than exceptions.
Rewriting is important
Change the screen you read the content on.
Change font size
Have empathy for your audience
Admit what you don’t know, and link to a reputable authority
useEffect()in React and you think your readers would benefit from a 49 minute read, you could link out to Dan Abramov’s guide.
Think about what your audience knows
If you'd like more tips on how to improve your frontend, you can follow me on Twitter as I regularly post articles there.